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July 2015
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Removing Bots and Spiders from Google Analytics report

I had an opportunity to work with Google analytics to remove all the Bots and Spiders from the customer report. This client have managing more than 200 GA domains currently. After few hours and couple of days of my regular Google hunt, it’s came to understand that,

1. We can not apply a filter to all the GA managed domains together. Each properties are isolated from another one and there is easier way.

2. There are various filter option available to remove/filter the unwanted information from Google Analytics Data.

Problem

One the recent domain has lots of bad referral traffic. 90% of this referral initiated from bots and spiders. See a sample report shown below,

Filter_bots-1

Now I want to make the GA report free from this nasty creatures..

Solution

1. Create a Filter in GA under the corresponding properties
2. Put tick mark on “View Settings” under the GA data.

Here you go,

Navigate to Admin menu

Filter_bots-2

Choose the filter option,

Filter_bots-3

Create a new filter name,

Filter_bots-4

In my scenario, I’m getting lots unwanted Refferal traffic from spiders source. So I decided to block the origins using the Filter Field “Campaign Source”. Pls note, you can include only 255 characters in the filer area and if you would have many create new filter there.

My test filter pattern is showing below,

.*-buttons.com|.*traffic|.*monetize|.*webmasters|.*-Now|.*-tracking|.*-seo|.*semalt|.*trackitt|.*responsive|.*star|.*wltx|.*hub|.*valuat|.*daily|.*street|.*business

Filter_adding

This url http://www.rubular.com/ is very useful for creating proper filter and test instantly.

There will be an option to validate the filer, Click on “Filter verification”, If your patterns are correct, you will see the similar window showing below,

Filter_bots

Now save the filter and move to the second part.

2. Apply the filter to the existing GA Data

The last thing that you need to do is, enable this filter by checking the box under “View settings” menu,

Filter_bots-final

Pls note : you can not modify the existing Analytical report by this filter and it will be applicable to the future report only. So obviously you may needed to wait 2-4 days time to see the result.

How do I verify the filter features

The best option is to wait for 3-5 days and choose the custom report of in between the days. Now you can see that those bots are not been listed in the report.:-)

Filter-testing

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